Case Study

Lincolnshire Co-op significantly increases sales and reduces food waste with Retail Insight’s WasteInsight solution

Domestic retailer gains total control over its food waste management

Region: UK
Employees: 2,870
Turnover: £355 million
Website: www.lincolnshire.coop

About the client

Lincolnshire Co-op is an independent consumer co-operative which operates in Lincolnshire, and the surrounding counties.

Lincolnshire Co-op has over 220 outlets with its principal trading activity being its food stores, funeral homes, florist and crematorium, travel agencies, post offices, and pharmacies.

The Society is owned by over 290,000 members who hold Lincolnshire Co-op dividend cards, equal to approximately one quarter of the population of Greater Lincolnshire. The society also owns Gadsby's bakery which is based in Southwell, Nottinghamshire.

Solutions used

WasteInsight

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2.6% Increase in product sell-through year-on-year
1.61% Reduction in giveaway and binned product

Challenges and goals

Sustainability and reducing food waste is a key focus for Lincolnshire Co-op and they work closely with Retail Insight to achieve this goal. The dynamic WasteInsight algorithm is used across all stores to drive food waste down and ensure clear processes across stores.

“Fresh produce presents many unique challenges compared to other parts of the grocery business. Shorter shelf life, seasonality, price elasticity, along with the diverse and complex growing seasons highlight the need for retailers like Lincolnshire Co-op to adopt food waste reduction software that tackles waste at all points in the store.”

Kieran O'Brien
Client Director, Retail Insight

Results

Through the partnership with Retail Insight and the adoption of the WasteInsight platform, Lincolnshire Co-op has recorded significant results across 2021:

Product sell-through has increased by 2.6% versus the previous year
Product giveaways and waste has reduced by 1.61% versus the previous year

Additionally, a labor-saving of 30 minutes per store, per day, has been realized, and a new compliance report now highlights products going straight to waste with no reduction.

Hear from our satisfied customers

Craig Adamson

General Manager, Lincolnshire Co‑op

WasteInsight is driven by cognitive technology and gives our team the benefit of a leading-edge system, combining machine learning with advanced analytics.

The platform enables us to deliver significant waste savings, which is important to us as we want to look after our local environment. It also helps us provide value to our customers and maximize our sales.